Pepperdine Journal of Communication Pepperdine Journal of Communication
Research Research
Volume 4 Article 12
2016
The Role of Media Framing in Crime Reports: How Different Types The Role of Media Framing in Crime Reports: How Different Types
of News Frames and Racial Identity Affect Viewers’ Perceptions of News Frames and Racial Identity Affect Viewers’ Perceptions
of Race of Race
Kelsey Foreman
Cecilia Arteaga
Aushawna Collins
Follow this and additional works at: https://digitalcommons.pepperdine.edu/pjcr
Part of the Communication Commons
Recommended Citation Recommended Citation
Foreman, Kelsey; Arteaga, Cecilia; and Collins, Aushawna (2016) "The Role of Media Framing in Crime
Reports: How Different Types of News Frames and Racial Identity Affect Viewers’ Perceptions of Race,"
Pepperdine Journal of Communication Research
: Vol. 4, Article 12.
Available at: https://digitalcommons.pepperdine.edu/pjcr/vol4/iss1/12
This Article is brought to you for free and open access by the Communication at Pepperdine Digital Commons. It
has been accepted for inclusion in Pepperdine Journal of Communication Research by an authorized editor of
Pepperdine Digital Commons. For more information, please contact bailey.berr[email protected].
Pepperdine Journal of Communication Research 7
Pepperdine Journal of Communication Research 8
The Role of Media Framing in Crime Reports: How Different Types of News Frames and Racial Identity
Affect Viewers’ Perceptions of Race
Kelsey Foreman, Cecilia Arteaga, Aushawna Collins
Pepperdine University
Assigned in COM 300: Introduction to Communication Research (Dr. Theresa de los Santos)
Abstract
This experiment examined how racial identity and different types of media frames affect viewer’s
perceptions of suspects of criminal acts and the entire racial group to which the suspect belongs.
After reading a randomly selected mock-up news crime article, participants were asked to
complete a questionnaire that assessed their attitudes towards the suspect and the suspect’s race as
a whole. The articles showed either a black suspect or a white suspect that was framed in terms of
sympathy or scrutiny, creating four possible conditions. The findings indicate that people who
read a scrutinizing news frame have more blame for the suspect and more negative feelings
towards the suspect’s race as a whole. Results also revealed that participants are more likely to be
sympathetic towards a suspect when they share the same racial identity.
Keywords: race, media priming, media framing, social identity theory.
Consumers of mass media are bombarded with ideas about various racial groups due to the power that mass
media holds to create, enforce, and reproduce stereotypes and racial ideologies (Abraham & Appiah, 2006).
Stereotyping, at its basis, is not bad, as it is an attempt to generalize in order to make sense of a complicated
environment. However, the problem arises when stereotypes are negative and are used to create false perceptions of
an entire race or group of people that others perceive as true. In particular, the way that the news media frames a
story affects not only the stereotypes the viewer holds in their mind, but how those stereotypes are manifested in
day-to-day behaviors. When the media frames a story in a way that upholds harmful and discriminatory stereotypes,
there is a greater chance that the viewer will apply those to entire groups of people (Abraham & Appiah, 2006).
With recent events in history such as the Ferguson unrest, the Black Lives Matter movement, and the 2015 protests
at the University of Missouri, it is more important than ever to understand the role that media plays in shaping
discussions, and, consequently, attitudes about race.
Thus, the purpose of this study is to explore how media framing affects viewersperceptions of racial
groups. Specifically, we are interested in how different framing of criminal news stories affects viewer’s perceptions
of both the suspect and the entire racial group of the suspect and how shared racial identity with the suspect
contributes to these perceptions. Before specifically stating our hypotheses, it is necessary to review relevant bodies
of literature on news coverage of different racial groups, media framing, and social identity theory.
Review of Literature
News Depictions of Black Americans
Darker skin tones have consistently been associated with negative media stereotypes (Russell, Wilson, &
Hall, 1992), and this pattern continues to permeate portrayals of Black Americans today. The media consistently
associates Blacks as being disproportionately indignant, violent, criminal, and uneducated (Abraham & Appiah,
2006), particularly in news stories about crime. In a study by Dixon and Linz (2000) that examined two weeks worth
of news coverage in Los Angeles, Blacks were more likely to be depicted as lawbreakers and less likely to be shown
as law defenders compared to Whites. They were also more likely to be depicted as perpetrators rather than victims,
while for Whites, the opposite was true (Dixon & Linz, 2000). In another study of local TV crime news, Entman
(1992) found that Blacks are often depicted in a manner that is more dehumanizing compared to Whites. Compared
to just 18% of Whites, 38% of Blacks accused of a crime were shown being restrained by a police officer, and Black
suspects were more likely to be shown as being handcuffed and poorly dressed. Furthermore, while 65% of White
suspects were mentioned by name, only 39% of Black suspects were mentioned by name (Entman, 1992). The result
of this dehumanization is that viewers come to see Blacks as an undifferentiated group, while Whites are given
individual identities (Entman, 1994).
The media also tends to over represent Blacks in the context of certain stereotypes in ways that do not
reflect actual reality. For example, a study examining photographs of Blacks in Time, Newsweek, and U.S. News
and World Report found of the photos related to poverty, a disproportionate amount featured Blacks subjects. In
Pepperdine Journal of Communication Research 9
Newsweek, 66% of the subjects in the photographs about poverty were Black, followed by 65% in Time and 53% in
U.S. News. In reality, the true proportion of Blacks in poverty at the time was 29%. This same study found similar
discrepancies with employment rate, homelessness, and public welfare (Gilens, 1996). Research also suggests that
Black men have a greater chance of being shown as criminal suspects than actual crime statistics suggest, and the
portrayal of their role in these crimes is more likely to be violent or threatening (Oliver, 2003). In fact, a study found
that 84% of all crime stories with black suspects pertained to violent crime rather than nonviolent crime, compared
to 71% of crime stories with white suspects (Entman, 1992).
These media depictions of Black Americans explain why Blacks are frequently associated with these
negative stereotypes. Indeed, if the media consistently shows Black defendants in more police custody than Whites,
it makes sense that people would develop the stereotype that Blacks are more dangerous (Entman, 1994). The same
holds true for other stereotypical depictions of Blacks related to drugs, poverty, prisons, AIDS, welfare, and drug
addicted babies (Entman, 1994; Martindale, 1996; Bird, 1996). When the news media pairs images of Blacks with
these negative topics, it is a subtle, yet effective way of activating racial attitudes (Appiah, 2001, 2002), and media
priming of these stereotypes in one context, in this case a news context, can have long-lasting effects in other areas
as well (Devine, 1989; Power, Murphy, & Coover, 1996).
Media Priming and Framing
Media priming and framing both play a significant role in how stereotypes are activated and maintained in
viewers’ minds. Media priming is the idea that when a viewer is exposed to a certain stimulus, this stimulus primes
or triggers ideas in the viewer’s mind that are related to what they have just seen or heard in that stimulus (Dillman,
Carpentier, Northup & Parrott, 2014). On the other hand, framing is selecting and highlighting certain features of a
message as important while deemphasizing other features (Entman, 1993).
Because mass media may produce and reproduce stereotypes, “biased information inevitably becomes
incorporated into ‘common knowledge’ or schemata that viewers form about stereotyped groups”
(Ramasubramanian, 2007, p. 251). Constant exposure to biased information about certain social groups can cause
people to adjust their perceptions, judgments and behaviors towards those groups to fit within stereotypical
depictions (Arendt, 2013). This is especially true with racial groups. Various studies suggest that exposure to racial
or ethnic stereotypes in the media can influence real-world interactions with members from these groups, usually
constituting applied misconceptions and stereotypes regarding minorities (Mastro, 2003). When news reports pair
stories of negative elements such as drugs, poverty and crime with photos of Blacks (Entman, 1994; Martindale,
1996; Bird, 1996), this activates and maintains those stereotypes in viewers’ minds. These stereotypes are more
likely to be accessible in the minds of all viewers because they are so frequently activated within media (Devine,
1989).
Media framing has a similar effect as media priming in that it can affect how people perceive members of a
certain group, particularly with regards to crime. For example, media messages concerning crime have the ability to
shape public opinion of both the crime itself and the suspect. A study found that messages framed in an accusatory
manner increase the likelihood that a viewer would perceive the suspect as guilty (Seate, Harwood & Blecha, 2010).
This shows that the way the media frames a message can impact how the subjects from the media coverage are
perceived. A study comparing news stories featuring black or white suspects found that stories featuring black
suspects were less likely to include pro-defense sound bites, resulting in suggestions of the black suspects’ guilt
(Entman, 1992).
In this study, we are interested in how different media frames affect a viewer’s perception of not only the
suspect in a crime, but the perceptions of the suspect’s race as a whole. Specifically, we are concerned with two
types of media frames. The first is a sympathetic frame, which brings up the mental health history of a suspect,
assumes the suspect is innocent and/or assumes the action of the suspect is out of character. The second is a
scrutinizing frame, which brings up any criminal history of the suspect, assumes the suspect is guilty and/or does not
mention family or personal background. Previous research suggests that the use of these different frames will greatly
affect how the viewer perceives the story itself as well as the people involved. However, the groups with which the
viewer identifiestheir group membershipand whether or not the suspect belongs to these same groups are often
times even stronger indicators than the type of frame used for how the viewer will perceive a story.
The Role of Group Membership in Response to Media Content
Group membership is a social tool that not only affects how members perceive people inside their groups,
but also affects how they perceive people outside of their groups. One theory that illustrates this phenomenon is
social identity theory, which is the idea that part of a person’s self-concept depends on the importance that an
individual places on the groups to which they belong (Turner & Oakes, 1986). Following this idea, the stronger a
Pepperdine Journal of Communication Research 10
person’s identification with a particular group, the more motivated that person will be to protect both the status and
interest of that group (Verkuyten & Brug, 2004). In fact, ingroup members are consistently perceived and treated
more positively than outgroup members, even when outgroup members are portrayed positively as well (Brewer,
1979, 1999).
An important, related aspect of social identity theory is how media portrayals of outgroups may cause
ingroup members to adopt these portrayals as prototypes, which can be either positive or negative. Thus, media
messages have the potential to influence the importance of group membership, contribute to viewers’ perceptions of
those groups, provide norms for how different groups should be treated, define a group’s standing and status, and
finally normalize these ideas by suggesting that they are universally accepted (McKinley, Mastro, & Warber, 2014).
This previous research contributes to the idea that group membership is a powerful indicator of how viewers will
perceive different media messages and, more specifically, how viewers will perceive messages regarding the groups
of which they are a part and the groups of which they are not.
Hypotheses
The previous studies and research on news depictions of Black Americans, media priming and framing, and
social identity theory provide the foundation for the following hypotheses:
H1: When a crime news frame is more scrutinizing compared to sympathizing, participants will: a) have
more blame for the suspect, and b) more negative feelings for and fear of the entire racial group of the
criminal described in the story.
H2: When the race of the participant matches the criminal in a news story, regardless of
the frame, the participant will be more sympathetic toward the criminal and his/her
circumstances.
Method
Participants and Procedure
A convenience sample of 62 participants (69% female) between the ages of 18 and 24 (M = 19.87, SD =
0.97) participated in this 2 (frame type) x 2 (race of suspect) experimental design study. Of the participants, 26
(42%) identified as White or Caucasian, 11 (18%) Asian or Pacific Islander, 5 (8%) as Black or African American, 9
(15%) as Hispanic or Latino. Additionally, 10 (16%) were a mix, and 1 (1.6%) preferred not to answer. Participants
were Facebook friends and classmates of the researchers. Upon accessing the study through SurveyMonkey.com and
agreeing to the informed consent, participants were randomly assigned to one of four conditions. After reading the
news story in their condition, all participants were given the same post-test questionnaire measuring blame for the
suspect, sympathy for the suspect, and negative feelings, and fear of the entire racial group of the criminal.
Stimulus Materials
Each condition consisted of a fictitious news story about a violent crime (see Appendix B). The story
involved a man who robbed and beat an elderly woman. The conditions differed by whether the suspect shown was
black or white and whether the story sympathized with or scrutinized the suspect. The sympathy story described the
suspect as a former foster kid who was a good student and lives with his ill grandmother who takes very expensive
prescription medicine. The scrutinizing story described the suspect as a former criminal who did poorly in school
and “didn’t have much going for him.”
Measures
The post-test questionnaire was made up of a total of 33 questions.
Blame for the suspect. Blame for the suspect was measured using items adapted from the Perception of
Victim Blame Scale (Rayburn, Mendoza, & Davison, 2003). Using this semantic differential scale, respondents were
asked to assess on a 6-point scale how responsible the suspect was for his actions. It consisted of 14 bipolar
adjective pairs and included adjectives such as insane and sane, good natured and vicious, etc.
An additional three original Likert type questions were used to measure blame. Participants were asked to
indicate their level of agreement with statements such as “I believe the suspect should receive the maximum
sentence for their crime.”
Sympathy for the suspect. Sympathy for the suspect was measured using four six-points Likert scale
items adapted from the Trait Sympathy Scale (Lee, 2009) that measured participants’ feelings of sorrow and
heartbreak for the suspect. Participants were asked to indicate their level of agreement with statements such as
Pepperdine Journal of Communication Research 11
While reading the article I did not have feelings of sorrow for the suspect” and “While reading the article I had
feelings of concern for the suspect.”
Negative feelings and fear of the entire racial group of the criminal. Finally, in order to draw insight
into what the participants thought about the racial group after reading their assigned article, they were asked to
respond to eight six-point Likert scale items. Examples included statements like “I believe people of the suspect's
race are peaceful” or “I believe that people of the suspect's race are dangerous.”
Demographics. Gender, age, level of education, and ethnicity were also assessed.
Results
H1a: The first hypothesis predicted that the scrutinizing news frame will lead participants to have more
blame for the suspect. Our independent variable (type of news frame) was categorical (scrutinizing/sympathizing)
and our dependent variable (blame towards suspect) was continuous. Blame towards suspect was measured with
both a six-point semantic differential scale (1= low blame, 6= high blame) and a six-point Likert-type scale (1=
strongly disagree, 6= strongly agree). To see if H1a is supported, we compared the mean of blame score from both
conditions. Based on data in our sample, the blame mean of the scrutinizing condition was 4.71, and the blame mean
of the sympathizing condition was 4.34. Thus, H1a supported since 4.71 is higher than 4.34.
H1b: The second part of H1 predicted that participants exposed to the scrutinizing news frame would have
more negative feelings for the entire racial group of the suspect shown. Our independent variable (type of news
frame) was categorical (sympathizing/scrutinizing) and our dependent variable (fear/negative attitudes towards
racial group) was continuous. Fear and negative attitudes were measured with a six-point Likert scale (1= strongly
disagree, 6= strongly agree). To assess if H1b was supported, we compared the means of both frames among all
participants. Based on the data in our sample, the negative attitudes mean for the scrutinizing frame was 3.52, and
the negative attitudes mean for the sympathizing frame was 3.45. Thus, this hypothesis was supported, although
very limited, since 3.52 is higher than 3.45.
H2: The second hypothesis predicted that when the race of the participant matches a crime suspect in a
news story, regardless of the frame, the participant will be more sympathetic toward the criminal and his or her
circumstances. Our independent variable (whether the race of the participant matches the suspect) was categorical
(yes/ no), and our dependent variable (amount of sympathy) was continuous. Whether the race of the participant
matched that of the suspect was measured by matching the race described in the crime story to the race that the
participant self-reported. To see if the hypothesis is supported, we compared the mean sympathy measures of the
participants that matched to those who did not. Based on data in our sample, the sympathy mean among matches
was 3.60 and the sympathy mean among non-matches was 3.29. Thus, this hypothesis was supported since 3.60 is
higher than 3.29.
Discussion
Implications
All of the hypotheses were supported. The participants with the scrutinizing frame had more feelings of
blame for the suspect and negative feelings for the suspect’s racial group. Secondly, those with matching identity of
the suspect had more feelings of sympathy than those who did not match. Though it is important to mention that the
difference in means in H1b was slight (.07). However, the fact that the scrutinizing frame overall produced more
blame for the suspect and negative attitudes towards the suspect’s race shows that the frame affected perceptions in
both of these areas. This result is consistent with the research previously discussed on media priming and framing
which states that messages framed in an accusatory manner will affect the viewer’s perceptions of the story (Seate,
Harwood, & Blecha, 2010).
Our predictions for H2 were also supported as participants who identified as the same race as the suspect in
the article overall showed more sympathy towards the suspect than those participants whose race did not match. One
possible explanation for this result could be related to research previously discussed on social identity theory. It is
specifically related to the aspect of this theory which states that the stronger a person’s identification with a
particular group, the more motivated that person will be to protect both the status and interest of that group of which
they are a part (Verkuyten & Brug, 2004). In the context of this theory, participants of the same race as the suspect
would likely be more sympathetic towards the suspect in an effort to protect the group to which they both belong.
Another interesting, non-hypothesized, finding of this study was that overall the participants who read
articles with black suspects felt more sympathy towards them regardless of the type of frame. On the other hand,
participants shown white suspects reported higher levels of blame regardless of the frame they received. Also, the
Pepperdine Journal of Communication Research 12
overall positive feelings towards the race of the suspect were highest when the participant read an article with a
black suspect. These results are inconsistent with previous research, which suggests white suspects normally receive
more sympathy (Devine, 1989; Abraham & Appiah, 2006; Abraham, 1998, 2003). One possible explanation for this
could be the changing racial climate of the United States with recent events such as the racial protests at the
University of Missouri, which took place weeks before the study, and protests at Pepperdine University, where a
large number of our participants attend school. Thus, it is possible that, regardless of the frame, participants felt
more sympathy for Blacks because of the significant events taking place in the world outside of the study. Another
possible explanation involves social desirability effects that were likely present specifically with the questions about
race. Participants could have chosen to answer questions about race in a way that would seem more socially
acceptable. It is likely that these results were a combination of both of these elements.
Strengths and Weaknesses
One of the greatest strengths of our study is that we had both key elements of a true experiment
(manipulation of a causal variable while controlling other variables and random assignment). We created four
possible conditions, and each participant was randomly assigned to one of them. This means we had a high level of
internal validity that gave us the ability to make causal claims based on our hypotheses. Also, because we used
multiple measures for each variable that we were studying and because participants answered consistently across the
measures of the same variable, our study had high levels of measurement validity and reliability. We also used
reverse coded items to check and measure the reliability of our measures.
However, despite the high level of internal validity due to random assignment and manipulation of
variables, one of the largest weaknesses of our study is an internal validity threat of history. Because of the recent
events that have happened in the United States surrounding race, specifically with Blacks and Whites, it is likely that
these outside events influenced our participantsanswers and consequently influenced our results. In addition to this,
another weakness is the likelihood of a social desirability effect, specifically with the questions about race. Because
participants did not want to answer those questions in a way that would put them in a negative light, it is likely that
this affected our results as well. Finally, experiments overall have low levels of external validity, meaning that we
cannot generalize our results beyond the participants of our sample.
Future Research
More research will need to be done assessing people’s recent attitudes towards race since it has become
such a prominent topic in our society over the last couple of years. Much of the research on this topic suggests that
overall people have more negative feelings towards Blacks than Whites, but our research contradicts this. More
research is needed to see if the results we witnessed are only a short-term result of the recent events in history or if
people’s opinions are entirely changing. Also, the majority of research regarding media framing and race has been
done with Blacks and Whites, and it would be interesting to see similar studies conducted using people of different
races and ethnicities.
References
Abraham, L., & Appiah, O. (2006). Framing news stories: The role of visual imagery in priming racial stereotypes.
The Howard Journal of Communications, 17, 183-203.
Appiah, O. (2001). Black, White, Hispanic, and Asian-American adolescents’ responses to culturally embedded ads.
The Howard Journal of Communications, 12, 29-48.
Appiah, O. (2002). Black and White viewers’ perception and recall of occupational characters on television. Journal
of Communication, 52, 776-793.
Arendt, F. (2013). Dose-dependent media priming effects of stereotypic newspaper articles on implicit and explicit
stereotypes. Journal of Communication, 63, 830-851.
Bird, S. E. (1996). CJ’s revenge: Media, folklore, and the cultural construction of AIDS. Critical Studies in Mass
Communication, 13, 44-58.
Brewer, M. (1979). Ingroup bias in the minimal intergroup situation: A cognitive-motivational analysis.
Psychological Bulletin, 86, 307324.
Brewer, M. (1999). The psychology of prejudice: Ingroup love or outgroup hate? Journal of Social Issues, 55, 429
444.
Devine, P. G. (1989). Stereotypes and prejudice: Their automatic and controlled components. Journal of Personality
and Social Psychology, 56, 5-18.
Pepperdine Journal of Communication Research 13
Dillman Carpentier, F.R., Northup, C.T., & Parrott, M.S. (2014). Revisiting media priming effets of sexual
depictions: Replication, extension, and consideration of sexual depiction strength. Media Psychology,
17(1), 34-54.
Dixon, T. L. & Linz, D. (2000). Overrepresentation and underrepresentation of African
Americans and Latinos as lawbreakers on television news. Journal of Communication,
50(2),131-154.
Entman, R. M. (1992). Blacks in the news: Television, modern racism, and cultural change. Journalism Quarterly,
69, 341-361.
Entman, R. M. (1993). Framing: Toward clarification of a fractured paradigm. Journal of Communication, 43, 51
60.
Entman, R. M. (1994). African Americans according to TV news. Media Studies Journal, 8(3), 29-38.
Gilens, M. (1996). Race and poverty in America: Public misperceptions and the American news media. Public
Opinion Quarterly, 60, 515-541.
Lee, S. (2009). Measuring individual differences in trait sympathy: Instrument construction and validation. Journal
of Personality Assessment, 91(6), 568-583.
Lee, S.T., and Thien, N.P. (2014). Media, race and crime: Racial perceptions and criminal culpability in a
multiracial national context. The International Communication Gazette, 77(1), 24-50.
Mastro, D. (2003). A social identity approach to understanding the impact of television messages. Communication
Monographs, 70, 98113.
Martindale, C. (1996). ‘‘Newspaper Stereotypes of African-American.’’ In P. Lester (Ed.), Images that injure:
Pictorial stereotypes in the media (pp. 21-26). Westport, CT: Praeger.
McKinley, C.J., Mastro, D., & Warber, K.M. (2014). Social identity theory as a framework for understanding the
effects of exposure to positive media images of self and other on intergroup outcomes. International
Journal of Communication, 8, 1049-1068.
Oliver, M.B. (2003). African American men as “criminal and dangerous:” Implications of media portrayals of crime
on “criminalization” of African American men. Journal of African American Studies, 7(2), 3-18.
Power, G. J., Murphy, S. T., & Coover, G. (1996). Priming prejudice: How stereotypes and
counter-stereotypes influence attribution of responsibility and credibility among ingroups
and outgroups. Human Communication Research, 23(1), 36-58.
Ramasubramanian, S. (2007). Media-based strategies to reduce racial stereotypes activated by news stories.
Journalism and Mass Communication Quarterly, 84(2), 249264.
Rayburn, N.R., Mendoza, M., Davison, G.C. (2003). Bystander’s perceptions of perpetrators of victims of hate
crime: An investigation using the person perception paradigm. Journal of Interpersonal Violence, 18(9),
1055-1074.
Russell, K.Y., Wilson, M., & Hall, R.E. (1992). The color complex: The politics of skin color among African
Americans. San Diego, CA: Harcourt Brace Jovanovich.
Seate, A.A., Harwood, J., & Blecha, E. (2010). “He was framed!” Framing criminal behavior in sports news.
Communication Research Reports, 27(4), 343-354.
Turner, J. C., & Oaks, P. J. (1986). The significance of the social identity concept for social psychology with
reference to individualism, interactionism, and social influence. British Journal of Social Psychology, 25,
237252.
Verkuyten, M., & Brug, P. (2004). Multiculturalism and group status: The role of ethnic identification, group
essentialism and protestant ethic. European Journal of Social-Psychology, 34, 647661.
Pepperdine Journal of Communication Research 14
Appendix
Considering the article you just read, for the following questions, please select the option that you think best
describes the person in the article.
1. The person in the article is:
violent 1 2 3 4 5 6 nonviolent
2. The person in the article is:
gentle 1 2 3 4 5 6 forceful
3. The person in the article is:
maniacal 1 2 3 4 5 6 sane
4. The person in the article is:
good natured 1 2 3 4 5 6 vicious
5. The person in the article is:
malicious 1 2 3 4 5 6 kind
6. The person in the article is:
blameless 1 2 3 4 5 6 blameworthy
7. The person in the article is:
fault 1 2 3 4 5 6 faultless
8. The person in the article is:
harmful 1 2 3 4 5 6 harmless
9. The person in the article is:
hurtful 1 2 3 4 5 6 innocuous
10. The person in the article is:
responsible 1 2 3 4 5 6 irresponsible
11. The person in the article is:
careful 1 2 3 4 5 6 reckless
12. The person in the article is:
conscientious 1 2 3 4 5 6 careless
13. The person in the article is:
reliable 1 2 3 4 5 6 unreliable
14. The person in the article is:
dependable 1 2 3 4 5 6 undependable
Next, please indicate your level of agreement with the following statements about the person and crime described in
the article.
15. I can’t help but feel sorry for the suspect of this crime
1 Strongly disagree
2 Disagree
3 Somewhat disagree
4 Somewhat agree
5 Agree
6 Strongly agree
16. It breaks my heart to hear about the suspect of this crime
1 Strongly disagree
2 Disagree
3 Somewhat disagree
4 Somewhat agree
5 Agree
6 Strongly agree
Pepperdine Journal of Communication Research 15
17. While reading the article I did not have feelings of sorrow for the suspect
1 Strongly disagree
2 Disagree
3 Somewhat disagree
4 Somewhat agree
5 Agree
6 Strongly agree
18. While reading the article I had feelings of concern for the suspect
1 Strongly disagree
2 Disagree
3 Somewhat disagree
4 Somewhat agree
5 Agree
6 Strongly agree
19. I believe the suspect should receive the maximum sentence for their crime
1 Strongly disagree
2 Disagree
3 Somewhat disagree
4 Somewhat agree
5 Agree
6 Strongly agree
20. I believe that this suspect is likely to repeat this behavior again
1 Strongly disagree
2 Disagree
3 Somewhat disagree
4 Somewhat agree
5 Agree
6 Strongly agree
21. I believe white/black people are peaceful
1 Strongly disagree
2 Disagree
3 Somewhat disagree
4 Somewhat agree
5 Agree
6 Strongly agree
Next, please respond the following items specifically about the person described and shown in the article you read.
22. I believe people of the suspect’s race are peaceful
1 Strongly disagree
2 Disagree
3 Somewhat disagree
4 Somewhat agree
5 Agree
6 Strongly agree
23. I believe people of the suspect’s race are responsible
1 Strongly disagree
2 Disagree
3 Somewhat disagree
4 Somewhat agree
Pepperdine Journal of Communication Research 16
5 Agree
6 Strongly agree
24. I believe people of the suspect’s race are violent
1 Strongly disagree
2 Disagree
3 Somewhat disagree
4 Somewhat agree
5 Agree
6 Strongly agree
25. I believe people of the suspect’s race are friendly
1 Strongly disagree
2 Disagree
3 Somewhat disagree
4 Somewhat agree
5 Agree
6 Strongly agree
26. I believe people of the suspect’s race are dangerous
1 Strongly disagree
2 Disagree
3 Somewhat disagree
4 Somewhat agree
5 Agree
6 Strongly agree
27. I believe people of the suspect’s race are reckless
1 Strongly disagree
2 Disagree
3 Somewhat disagree
4 Somewhat agree
5 Agree
6 Strongly agree
28. If you were walking down the street and a person of this race approached you, how likely are you to feel
threatened?
Very likely 1 2 3 4 5 6 not at all likely
29. If you were walking down the street and a person of this race approached you, how likely are you to feel
anxious?
Very likely 1 2 3 4 5 6 not at all likely
Finally, please tell us yourself.
30. What is your gender?
Male
Female
31. How old are you?
32. What is the highest degree or level of school you have completed?
No schooling completed
High school graduate, diploma or the equivalent (for example: GED)
Some college
Associate’s degree
Bachelor’s degree
Pepperdine Journal of Communication Research 17
Graduate degree or above
Other (please specify)
33. Race/Ethnicity (Please select all that apply):
American Indian or Alaskan Native
Asian or Pacific Islander
Black or African American
Hispanic or Latino
White/Caucasian
Prefer not to answer
Other (please specify)
Attachments
SAN FRANCISCO (AP)--Police arrested James Anderson in Vallejo Monday night on felony charges of armed
robbery and assault with a deadly weapon.
Anderson, 23, allegedly robbed an 83-year-old woman at gunpoint in the
Castro District. When the woman refused to give Anderson her purse, he
allegedly pistol whipped her and beat her. She remains in the hospital in
critical condition.
Anderson, a black male, is a native to Vallejo. Officials divulged that
Anderson has two prior convictions of theft. He also has a prior of
aggravated assault.
“He wasn’t the best student,” Jacob Larson, who went to Vallejo High
School with Anderson, said. “He dropped out in like the middle of junior
year. He skipped class a lot and hung out with gang members and such.
That kid didn’t have much going for him.”
If convicted, Anderson faces a possible 9 years in prison.
SAN FRANCISCO (AP)--Police arrested James Anderson in Vallejo Monday night on felony charges of armed
robbery and assault with a deadly weapon.
Anderson, 23, allegedly robbed an 83 year-old woman at gunpoint in the
Castro District. When the woman refused to give Anderson her purse, he
allegedly pistol whipped her and beat her. She remains in the hospital in
critical condition.
Anderson, a white male, is a native to Vallejo. Officials divulged that
Anderson has two prior convictions of theft. He also has a prior of
aggravated assault.
“He wasn’t the best student,” Jacob Larson, who went to Vallejo High
School with Anderson, said. “He dropped out in like the middle of junior
year. He skipped class a lot and hung out with gang members and such.
That kid didn’t have much going for him.”
If convicted, Anderson faces a possible 9 years in prison.
SAN FRANCISCO (AP)--Police arrested James Anderson in Vallejo Monday night on felony charges of armed
robbery and assault with a deadly weapon.
Anderson, 23, allegedly robbed an 83-year-old woman at gunpoint in the
Castro District. When the woman refused to give Anderson her purse, he
allegedly pistol whipped her and beat her. She remains in the hospital in
critical condition.
Anderson, a black male, moved to Vallejo when he was fourteen to live
with his now ill grandmother after spending twelve years in the foster
system.
Pepperdine Journal of Communication Research 18
“He was a good kid,” Jacob Larson, who went to Vallejo High School with Anderson, said. “He had two jobs. He
always worked hard to support his granny. I think he got desperate. His grandma takes a lot of medication and I
know it has to be expensive.”
If convicted, Anderson faces a possible 9 years in prison.
SAN FRANCISCO (AP)--Police arrested James Anderson in Vallejo Monday night on felony charges of armed
robbery and assault with a deadly weapon.
Anderson, 23, allegedly robbed an 83-year-old woman at gunpoint in the
Castro District. When the woman refused to give Anderson her purse, he
allegedly pistol whipped her and beat her. She remains in the hospital in
critical condition.
Anderson, a white male, moved to Vallejo when he was fourteen to live
with his now ill grandmother after spending twelve years in the foster
system.
“He was a good kid,” Jacob Larson, who went to Vallejo High School
with Anderson, said. “He had two jobs. He always worked hard to
support his granny. I think he got desperate. His grandma takes a lot of
medication and I know it has to be expensive.”
If convicted, Anderson faces a possible 9 years in prison.