!
!
15#Questions#to#ask#your#team#before#participating#in#a#strategic#planning#
session:#
!
"##!$%&'!(''&%)*$!+,)!-'!'.&/'('01!2$'#20!&34!/',0%*)5!/'')'/*%6'5!,)7!/'#3+2$!&8'!(,),*'(')&!
&',(!3#!,!-2$%)'$$!3/!)3)9:/3#%&;!
!
<7',001!132!,)7!132/!&',(!+,)!=,0>!%)&3!,)!3##$%&'!:0,))%)*!$'$$%3)!=%&8!$:'+%#%+!3-?'+&%@'$!,)7!
=,0>!32&!=%&8!+0',/!,+&%3)!:0,)$;!
!
A!*337!3##$%&'!:0,))%)*!$'$$%3)!+,)!2)+3@'/!>'1!%)$%*8&$!%)&3!&8'!3/*,)%6,&%3)B$!+2//')&!,)7!
#2&2/'!+8,00')*'$5!,$!='00!,$!7'&'/(%)%)*!&8'!:/%3/%&%'$!,)7!,++3(:,)1%)*!-32)7,/%'$!&8,&!=%00!
(3@'!132/!3/*,)%6,&%3)!#3/=,/7;!
!
C'/'!,/'!$3('!D2'$&%3)$!&3!,$>!132!,)7!132/!&',(!,$!132!:/':,/'!#3/!132/!$&/,&'*%+!:0,)!3##$%&';!
!
E; F83!=%00!-'!,&&')7%)*G!!
! F%00!132!8,@'!?2$&!('(-'/$!3#!&8'!'.'+2&%@'!&',(5!3/!=%00!132!%)+027'!7%##'/')&!
0'@'0$!3#!&8'!3/*,)%6,&%3)!&3!*'&!,!=%7'!/,)*'!3#!:'/$:'+&%@'$G!
!
H; F8,&!%$!&8'!0'@'0!3#!+3((%&(')&!='!+,)!'.:'+&!#3/!$&/,&'*%+!=3/>G!
! I3('!3/*,)%6,&%3)$!:0,)!3)+'!,!1',/5!3)+'!,!D2,/&'/!3/!3)+'!'@'/1!&8/''!1',/$;!
"&8'/$!(''&!#3/!,!$83/&!&%('!'@'/1!7,1!,)7!'@'/1!=''>!&3!#3+2$!3)!&8'!
%(:0'(')&,&%3)!3#!&8'!:0,);!C3=!(2+8!&%('!,/'!132!=%00%)*!&3!7'7%+,&'!&3!132/!
$&/,&'*1!%(:0'(')&,&%3)G!
!
J; F8,&!7%7!132!73!='00!,$!:,/&!3#!132/!0,$&!$&/,&'*%+!:0,)G!
! K3)B&!#3/*'&!=8,&!*3&!132!&3!&8%$!: 3%) &;!L8%$!=%00!-2%07!3)!&8'!$&/')*&8$!3#!132/!
3/*,)%6,&%3)!,)7!*%@'!132!$3('!$2++'$$'$!&3!+'0'-/,&';!
!
M; F8,&!%$!&8'!+20&2/'!3#!132/!3/*,)%6,&%3)G!
! <#!132!=,)&!,)1!$%*)%#%+,)&!+8,)*'!&3!8,::')!%)!132/!3/*,)%6,&%3)5!+20&2/'!)''7$!
&3!0',7!&8'!+8,/*';!F8,&!,/'!&8'!,&&%&27'$!3#!132/!:'3:0'5!,)7!,/'!132/!
3/*,)%6,&%3),0!@,02'$!2)7'/$&337!,)7!$8,/'7!-1!'@'/13)'G!!
!
N; F8,&!,/'!&8'!$2++'$$!7/%@'/$!3#!132/!3/*,)%6,&%3)G!
! F8,&!%)!132/!3/*,)%6,&%3)!+/',&'!&8'!-%**'$&!%(:,+&!&3=,/7$!(3@%)*!&8'!)''70'!
3)!132/!(%$$%3)!,)7!@%$%3)!O%)+027%)*!/'@')2'5!%#!,::0%+,-0'P!
!
Q; F8,&!73'$!&8'!#2&2/'!033>!0%>'!32&$%7'!3#!132/!-2$%)'$$!,)7!=8,&!*03-,0!&/')7$!,/'!
'('/*%)*!3@'/!&8'!)'.&!1',/5!N!1',/$!,)7!ER!1',/$G!
!
!
! S32/!3/*,)%6,&%3)!(%*8&!)3&!8,@'!03)*!&'/(!:0,))%)*!+1+0'$5!-2&!033>%)*!%)!&8'!
83/%63)!&3!,)&%+%:,&'!&/')7$!3)!,!*03-,0!$+,0'!=%00!8'0:!132 /! */32 :!&8%)>!3#!
7%##'/')&!$+'),/%3$!&8,&!+3207!%(:,+&!&8'!#2&2/'!3#!132/!3/*,)%6,&%3)!&8,&!132B00!
&8')!8,@'!&3!/',+&!&3;!
!
T; F83!%$!132/!+3/'!+2$&3('/!,)7!=8,&!73!132!73!#3/!&8'(G!
! <#!132!+3207!,003+,&'!(3/'!/'$32/+'$!&3!3)'!$:'+%#%+!*/32:!=83!=3207!%&!-'G!L8%$!
$83207!*%@'!132!(3/'!%)$%*8&$!%)&3!=8,&!/',001!7/%@'$!&8'!$2++'$$!3#!132/!
3/*,)%6,&%3)5!,)7!*%@'!132!,!-'&&'/!,)!%7',!3#!=8'/'!&3!:0,+'!132/!-'&$!%)!&8'!
#2&2/';!
!
U; F81!73'$!132/!3/*,)%6,&%3)!'.%$&G!F8,&!%$!%&$!:2/:3$'G!
! L8%$!%$!,!$:%)!3)!&8'!&/,7%&%3),0!(%$$%3)!$&,&'(')&!&8,&!&%'$!%)!(3/'!+03$'01!=%&8!
3/*,)%6,&%3),0!+20&2/';!
!
V; F8,&!%$!&8'!@%$%3)!#3/!&8'!#2&2/'!3#!132/!3/*,)%6,&%3)!%)!&8'!)'.&!J9N!1',/$G!
! K3)B&!&8%)>!3#!,!$&,&'(')&!-2&!%)$&',7!,!@%@%7!:%+&2/'!O0%>'!,!-02':/%)&P!3#!,00!&8'!
,$:'+&$!3#!132/!3/*,)%6,&%3)4!&8'!:'3:0'5!&8'!+0%')&$5! &8'!:/3+'$$'$5!*'3*/,:8%+!
03+,&%3)$5!3##%+'$!'&+;W!
!
ER; <#!132!+3207!+833$'!one!(',$2/'!&8,&!=3207!8,@'!&8'!(3$&!%(:,+&!3)!&8'!,+8%'@'(')&!3#!
&8,&!@%$%3)5!=8,&!=3207!%&!-'G!
! L8%)>!3#!&8,&!(',$2/'!%)!&8'!&'/($!3#!*3%)*!#/3(!X!&3!S!-1!,!+'/&,%)!7,&';!
! Y,)!'@'/13)'!%)!&8'!3/*,)%6,&%3)!+3)&/%-2&'!&3!&8%$!(',$2/'G!
!
EE; F8,&!3&8'/!(',$2/'$!=3207!+3)&/%-2&'!&3!&8,&!0,/*'/!*3,0G!
! <#!132!+3207!&8%)>!3#!&8/''!O)3&!(3/'P!3-?'+&%@'$!&8,&!=3207!(3@'!&8'!)''70'!3)!
&8,&!3)'!(3$&!%(:3/&,)&!*3,05!=8,&!=3207!&8'1!-'G!
!
!
!
!
!!
Z3$&!%(:3/&,)&!
*3,0!!
I2::3/&%)*!
"-?'+&%@'!E!
I2::3/&%)*!
"-?'+&%@'!H!
I2::3/&%)*!
"-?'+&%@'!J!
!
!
!
!
EH; F8,&!3-$&,+0'$!,)7!2)+'/&,%)&1!$&,)7!%)!&8'!=,1!3#!&8,&!#2&2/'!32&0%)'7!%)!D2'$&%3)!VG!
! F8,&!+8,00')*'$!%)&'/),001!,)7!'.&'/),001!=%00!*'&!%)!132/!=,1!3#!+/',&%)*!&8,&!
@%$%3)!3#!&8'!#2&2/'G!F8,&!+8,)*'$!=%00!132!8,@'!&3!(,>'G!K3!132!)''7!&3!2:7,&'!
132/!-2$%)'$$!(37'05!8%/'!)'=!(,),*'(')&5!%):2&!)'=!$1$&'($5!'&+G!
!
EJ; F8'/'!73!132!=,)&!132/!3/*,)%6,&%3)!&3!-'!%)!E!1',/B$!&%('G!!
! C3=!+,)!132!(',$2/'!&8,&!$2++'$$G!<#!$2++'$$!=,$!,!:0,+'5!83=!=3207!132!>)3=!%#!
132!*3&!&8'/'G!
!
EM; F8,&!,+&%@%&%'$!=%00!(3@'!&8'!$2::3/&%)*!%)%&%,&%@'$!#3/=,/7G!
! F8,&!73!132/!:'3:0'!)''7!&3!73!#/3(!,)!,+&%@%&1!:'/$:'+&%@'!&3!(3@'!&83$'!
%)%&%,&%@'$!#3/=,/7G!<$!%&!,-3@'!,)7!-'13)7!=8,&!&8'1!,/'!73%)*!)3=!3/!?2$&!,!
$0%*8&!+8,)*'G!!
!
EN; F83!%)!132/!3/*,)%6,&%3)!%$!/'$:3)$%-0'!#3/!(',$2/%)*!,)7!/':3/&%)*!32&!&8'!:/3*/'$$!3#!
#2)+&%3),0!,/',$!%)!/'*,/7$!&3!132/!(3$&!%(:3/&,)&!*3,0G!L8%)>!%)!&'/($!3#!,!:'/$3)5!,)7!
)3&!,$!,!*/32:!3/!7%@%$%3);!
!
!
I&/,&'*%+!:0,))%)*!%$!,-32&!(,>%)*!+83%+'$!,-32&!=8'/'!132/!3/*,)%6,&%3)!$83207!:0,15!
,)7!=8'/'!%&!+,)!=%);!<&B$!,$!(2+8!,-32&!+833$%)*!=8,&!&3!73!,$!%&!%$!+833$%)*!=8,&!)3&!&3!
73;!
!
L8'$'!,/'!?2$&!$3('!D2'$&%3)$!&8,&!=%00!0',7!132/!&',(!%)&3!132/!$&/,&'*%+!:0,))%)*!
:/3+'$$;!
!
<#!132B/'!033>%)*!&3!8,@'!$3('3)'!#/3(!32&$%7'!132/!3/*,)%6,&%3)!#,+%0%&,&'!132/!$&/,&'*%+!
:0,))%)*!$'$$%3)5!+3)&,+&!32/!&',(!&3!0',/)!83=!='!+,)!8'0:;!
!
!
Y,00!2$!,&!E9UNN9UVN9NMMQ!3/!@%$%&4!===;$('$&/,&'*1;)'&[+3)&,+&!,)7!8,@'!2$!+,00!132;!
!
L8,)>$!#3/!/',7%)*!,)7!8,::1!:0,))%)*\!
!
!
!
! !
!
!